SEO Top 10 Competitor Sample Report

-- SAMPLE --

Top 10 Competitor Report

Created by Sharp Editing

2261 Market St.

Suite 624

San Francisco, CA 94114

Date:

Wednesday, March 8, 2006

Recipient:

Valued Client

Sample Company, LLC.

Anywhere, USA

This report has been created to outline search engine optimization (SEO) steps that can be taken to improve your ranking so that prospective clients can find you on the web.

The information was compiled using a single search term, "business career coach," to compare against other sites that rank well for that term on the Google search engine.

Other search engines (Yahoo!, MSN, Alta Vista, etc) and specific terms could be used to generate similar reports. However, if your site is being redeveloped, the importance of this report is to highlight areas that require attention as the new content and structure is developed.

The recommendations in each category demonstrate the methods I will use to create your new web content, and some may also be helpful for web design considerations

I will be happy to discuss this with you and walk you through the findings.

Tom Bruein

Sharp Editing
415.467.4661

Tom@SharpEditing.com

Report Overview

This report helps you to optimize the web page "http://www.davidwford.com/" for a high ranking on Google.com for the search term "business career coach".

Your site has achieved the #6 position on Google for your search term. Therefore, only the five competitors ranking higher than you are shown in this report.

Your Web Page

http://www.davidwford.com/

Analyzed Web Pages

1. http://www.careercoachinstitute.com/

2. http://www.1shoppingcart.com/app/aftrack.asp?afid=17 ("www.1shoppingcart.com/app/aftrack.asp?afid=17" has not been analyzed because it does not contain the search term. It may have received the high ranking through many incoming links, or it uses cloaking, or the web page was changed after the search engine had indexed it.)

3. http://www.lifepathcreations.com/

4. http://www.lifepathcreations.com/faq.htm

5. http://www.surpassyourdreams.com/

Analyzed Search Terms

1. business career coach

2. business

3. career

4. coach

Document Title

The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "business career coach" in the document title and if it's important for Google.com.

Example: <title>Your web page title</title>

Their Contents
No.	Document Title
1.	Career Coach Institute - Home Page
2.	[Web page was not analyzed. Reason: see at the top of the report.]
3.	Life Path Creations - Business career advisor, certified professional career coach and employment consultant. We provide career services, job direction counseling, professional resume writing services and comprehensive guidance to the client in their search for the right job, in acquiring meaningful employment, seeking ultimate work satisfaction or planning a personal occupation change. Life Path Creations, your foremost professional career, training and business coach.
4.	Business coaching: Providing professional advice, business career coaching, performance consultation and employment consulting. We help you find your life's purpose, discover your work's passion and create the career you are seeking. LifePath Creations, your career and business coach.
5.	Deborah Brown-Volkman, Career Coach: Recognize Your Potential and Surpass Your Dreams

Your Contents

David W. Ford Empowerment Coaching by a Certified Life and Professional Coach

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
>	Quantity: You don't use the search term "business career coach" in the document title. Although none of the other pages uses this search term in the document title, it's usually advisable to add it to the document title.
>	Quantity: You could use the search term "business" at least once in the document title but this is optional.
>	Density: You could increase the keyword density for the search term "business" in the document title but this is optional.
>	Position: You could use the search term "business" at least once in the document title but this is optional.
>>	Quantity: You should use the search term "career" at least once in the document title.
>>	Density: You don't use the search term "career" in the document title but you should try to achieve a keyword density of at least 6.5% in the document title.
>>	Position: You should use the search term "career" at least once in the document title.
>	Quantity: You could use the search term "coach" more than once in the document title but this is optional.
OK	Density: The keyword density for the search term "coach" is 8.3%. This meets the requirements in the document title.
OK	Position: You've placed the search term "coach" at character position 73 of the document title. This meets the requirements.
OK	Number of words: You use 12 words in the document title. This meets the requirements.
OK	Number of characters: You use 77 characters in the document title. This meets the requirements.

Meta Keywords

The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com gives relevance to search terms in the Meta Keywords tag.

Example: <meta name="keywords" content="keyword, another keyword">

Their Contents
No.	Meta Keywords
1.	[not used]
2.	[Web page was not analyzed. Reason: see at the top of the report.]
3.	coaching, CAREERS, career advisor, career coach, PERSONAL COACH, BUSINESS COACHING, JOBS, job, WORK, work, EMPLOYMENT, employment, unemployment, personal, occupation, consultant, career counseling, counselors, job change, new job, development, direction, planning, job satisfaction, cover letters, entrepreneurs, ENTREPRENEUR, search, resume service, RESUMES, small business advisor, jobs, resumes, outplacement, resume writing, coach, help wanted, satisfaction, search, training, business, LifePath, LifePath Creations, Life Path, Life Path Creations
4.	coaching, CAREERS, career advisor, career coach, PERSONAL COACH, BUSINESS COACHING, JOBS, job, WORK, work, EMPLOYMENT, employment, unemployment, personal, occupation, consultant, career counseling, counselors, job change, new job, development, direction, planning, job satisfaction, cover letters, entrepreneurs, ENTREPRENEUR, search, resume service, RESUMES, small business advisor, jobs, resumes, outplacement, resume writing, coach, help wanted, satisfaction, search, training, business, LifePath, LifePath Creations, Life Path, Life Path Creations
5.	career, career coach, career coaching, mentor coach, life coach, career change, career planning, career search, job career, career information, career path, personal coach, career expert, personal coaching, consulting, job, job search, job stress, find a career coach, career coach new york, career services, career counselor, job coach, burnout, dreams, recognizing your potential, success, balance, leadership, life planning, life coach, personal growth, personal development, motivation, coaching, perfect job, right job, career advice, a new career

Your Contents

David W. Ford, professional coaching, certified life, vision for life, life coaching, professional coach, empowerment coach, coach, life, coaching, new vision, unfulfilled, change, awarenesss, life balance, workshops, personal integrity, empowerment coaching, life coach, empowerment, life coaching, CEC, C.E.C., certified, spiritual awareness, life change coaching, live in balance, transition, professional, professionals, entrepreneurs, work life balance, new vision for life, professional empowerment coaching, empowerment and coaching, balance in your life, empower, life change, empowering, balance, vision, life path, frustration, action, professional, Spiritual, Awareness, Relationships, david ford, david w ford, purpose, inner self, inner, view, path, changes, transition, dream, challenge, harmony, stay on track

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
>	Quantity: You don't use the search term "business career coach" in the Meta Keywords tag. Although none of the other pages uses this search term in the Meta Keywords tag, it's usually advisable to add it to the Meta Keywords tag.
>	Quantity: You could use the search term "business" at least once in the Meta Keywords tag but this is optional.
>	Density: You could increase the keyword density for the search term "business" in the Meta Keywords tag but this is optional.
>	Position: You could use the search term "business" at least once in the Meta Keywords tag but this is optional.
>	Quantity: You could use the search term "career" at least once in the Meta Keywords tag but this is optional.
>	Density: You could increase the keyword density for the search term "career" in the Meta Keywords tag but this is optional.
>	Position: You could use the search term "career" at least once in the Meta Keywords tag but this is optional.
OK	Quantity: You use the search term "coach" 4 times in the Meta Keywords tag. This meets the requirements.
OK	Density: The keyword density for the search term "coach" is 4.0%. This meets the requirements in the Meta Keywords tag.
>>	Position: You've placed the search term "coach" at character position 100 of the Meta Keywords tag. You should move it more to the top. Move it at most to character position 40.
>>	Number of words: You use 101 words in the Meta Keywords tag but you should use less words. Use at most 74 words.
>>	Number of characters: You use 824 characters in the Meta Keywords tag but you should use less characters. Use at most 553 characters.

Meta Description

The Meta description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results.

Example: <meta name="description" content="This sentence describes the contents of your web site.">

Their Contents
No.	Meta Description
1.	[not used]
2.	[Web page was not analyzed. Reason: see at the top of the report.]
3.	Business career advisor, professional career coaching and employment consultant: We provide career services and job direction counseling when looking for the right job, seeking meaningful work or planning a personal occupation change. LifePath Creations, your career and business coach.
4.	Business coaching; Providing professional advice, business career coaching, performance consultation and employment consulting. We help you find your lifes purpose, discover your works passion and create the career you are seeking. LifePath Creations, your career and business coach.
5.	Deborah Brown-Volkman, career coaching for Senior Executives, Vice Presidents, and Managers who are out of work or overworked.

Your Contents

David W. Ford is a certified empowerment coach. As a certified coach, his services include personal Life Coaching, Relationship Coaching, and business coaching for professionals.

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
>	Quantity: You don't use the search term "business career coach" in the Meta Description tag. Although none of the other pages uses this search term in the Meta Description tag, it's usually advisable to add it to the Meta Description tag.
OK	Quantity: You use the search term "business" once in the Meta Description tag. This meets the requirements.
OK	Density: The keyword density for the search term "business" is 4.0%. This meets the requirements in the Meta Description tag.
>>	Position: You should move the search term "business" to the beginning of the Meta Description tag.
>	Quantity: You could use the search term "career" at least once in the Meta Description tag but this is optional.
>	Density: You could increase the keyword density for the search term "career" in the Meta Description tag but this is optional.
>	Position: You could use the search term "career" at least once in the Meta Description tag but this is optional.
>>	Quantity: You use the search term "coach" 2 times but you should use it at most once in the Meta Description tag.
>>	Density: The keyword density for the search term "coach" is 8.0%. This is too high in the Meta Description tag (it should be 2.6% at maximum). Consider adding more text.
OK	Position: You've placed the search term "coach" at character position 42 of the Meta Description tag. This meets the requirements.
OK	Number of words: You use 25 words in the Meta Description tag. This meets the requirements.
OK	Number of characters: You use 178 characters in the Meta Description tag. This meets the requirements.

Body Text

The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The statistics include spaces and punctuation marks.

Your Contents

Personal Couples/Family Divorce Business Certified Personal & Business Coach There are plenty of speakers, books, and seminars that offer to motivate and inspire you. Unfortunately, most are delivered and tailored to a broad audience, meaning that some of what you see and hear may give you new ideas, but your mind can easily find things that do not work. This leads to failure, and a feeling of greater frustration than ever before. My approach is very different. I ask you to identify your unique goals for coaching.

We break down your main goal into weekly action steps that keep you moving forward, while I provide accountability and protect your highest vision in times of doubt. My form of empowerment coaching continues where the motivational seminars and books leave off by finding your unique motivations to achieve your goals, providing support when challenges arise, identifying tools to release old limiting beliefs, and holding you accountable to keep you moving forward. In addition to my coaching techniques, I offer heart, vision, and authenticity.

I do not accept all clients because I know who I can best serve and who I cannot. I do not try to be all things to all people. I work with people who truly desire not only to change the circumstances of their outer world, but are also open to going inside and let go of the draining cycle of action and reaction. They are willing to tap into their core beliefs, honor them, trust that their unique nature can be enhanced, and that they hold the power to transform their lives. Many of my clients cannot readily identify where they want to go.

They simply know that things cannot remain the same. They are aware of the untapped potential within that is dying to get out, and are frustrated that they haven't found the key to open and live the life they know they deserve. It is my heartfelt coaching process, my gift to always see the greatness in my clients that empowers them to find their own key to transformation. Accessibility: My office, Telephone, or Travel I am not limited to coaching clients who live in my area. I have taken the time to develop my coaching techniques so that they are equally effective either in person or over the telephone.

Many of my local clients choose to coach by phone to save on time and travel. With advanced planning, I am available to travel for group coaching, workshops, and seminars. Sign up for Updates Email: Copyright © 2005 David W. Ford Site designed by YNot Web

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
>	Quantity: You don't use the search term "business career coach" in the body text. Although none of the other pages uses this search term in the body text, it's usually advisable to add it to the body text.
OK	Quantity: You use the search term "business" 2 times in the body text. This meets the requirements.
OK	Density: The keyword density for the search term "business" is 0.5%. This meets the requirements in the body text.
>>	Position: You've placed the search term "business" at character position 36 of the body text. You should move it more to the bottom. Move it at least to character position 707.
>>	Quantity: You don't use the search term "career" in the body text but you should use it at least 7 times.
>>	Density: You don't use the search term "career" in the body text but you should try to achieve a keyword density of at least 2.2% in the body text.
>>	Position: You should use the search term "career" at least once in the body text.
OK	Quantity: You use the search term "coach" 2 times in the body text. This meets the requirements.
>>	Density: You should increase the keyword density for the search term "coach" from 0.5% to up to 1.9% in the body text. You can do this by adding the search term "coach" to the body text, or by removing some text.
OK	Position: You've placed the search term "coach" at character position 76 of the body text. This meets the requirements.
OK	Number of words: You use 431 words in the body text. This meets the requirements.
OK	Number of characters: You use 2,490 characters in the body text. This meets the requirements.

First Sentence of the Body Text

The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page.

Example: <body>Here goes the first sentence. This text is not the first sentence.

Their Contents
No.	First Sentence of the Body Text
1.	home page about us our program products/resources media & events members log-in join
2.	[Web page was not analyzed. Reason: see at the top of the report.]
3.	P.O.
4.	P.O.
5.	How a Career Coach Can Help You Career Change Programs

Your Contents

Personal Couples/Family Divorce Business

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the first sentence of the body text. This meets the requirements.
>>	Quantity: According to the contents of the analyzed web pages, you should remove the search term "business" from the first sentence of the body text.
>>	Density: It seems to be better to remove the search term "business" from the first sentence of the body text.
>>	Position: It seems to be better to remove the search term "business" from the first sentence of the body text.
>	Quantity: You could use the search term "career" at least once in the first sentence of the body text but this is optional.
>	Density: You could increase the keyword density for the search term "career" in the first sentence of the body text but this is optional.
>	Position: You could use the search term "career" at least once in the first sentence of the body text but this is optional.
>	Quantity: You could use the search term "coach" at least once in the first sentence of the body text but this is optional.
>	Density: You could increase the keyword density for the search term "coach" in the first sentence of the body text but this is optional.
>	Position: You could use the search term "coach" at least once in the first sentence of the body text but this is optional.
OK	Number of words: You use 4 words in the first sentence of the body text. This meets the requirements.
OK	Number of characters: You use 40 characters in the first sentence of the body text. This meets the requirements.

Link Popularity

Link popularity is the total number of web pages that link to your site. However, the "popularity" is only part of the link analysis. All major search engines also take the quality and the context of the links into account. The idea behind evaluating the link popularity is that your web page must offer good content when many quality sites link to it.

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	You have at least as many web pages linking to your web page as the top ranking web pages. This basically meets the requirements. However, Google.com also evaluates the quality of the web pages that link to your web site. You can find high quality web pages that could link to your web page with the software program ARELIS (www.Axandra.com).
OK	Open Directory Project (dmoz.org) links to your web page "http://www.davidwford.com/". This is good as it could be important for a top ranking on Google.com for the search term "business career coach".
>>	Yahoo.com directory does not link to your web page "http://www.davidwford.com/" although it could be important for a top ranking on Google.com for the search term "business career coach". You should try to get a link from Yahoo.com directory.

Link Popularity Analysis
	Your Site	#1	#2	#3	#4	#5	Range
Number of Inbound Links	6	53	0	15	4	118	0 to 118
Linked from Dmoz.org	yes	no	no	yes	yes	yes	3 linked, 2 not linked
Linked from the Yahoo.com directory	no	no	yes	yes	yes	yes	4 linked, 1 not linked

URL

The URL is the address of a web page, for example "www.domain.com/index.htm". This chapter tries to find out if Google.com gives extra relevance to search terms within the URL. When you create web pages with search terms in the URL, separate them with dashes.

Example: http://www.your-keyword.com/your-keyword/your-keyword.htm

Their Contents
No.	URL
1.	www careercoachinstitute (http://www.careercoachinstitute.com/)
2.	www 1shoppingcart app aftrackafid 17 (http://www.1shoppingcart.com/app/aftrack.asp?afid=17)
3.	www lifepathcreations (http://www.lifepathcreations.com/)
4.	www lifepathcreations faq (http://www.lifepathcreations.com/faq.htm)
5.	www surpassyourdreams (http://www.surpassyourdreams.com/)

Your Contents

www davidwford [http://www.davidwford.com/]

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the URL. This meets the requirements.
OK	Quantity: You don't use the search term "business" in the URL. This meets the requirements.
OK	Quantity: You don't use the search term "career" in the URL. This meets the requirements.
OK	Quantity: You don't use the search term "coach" in the URL. This meets the requirements.
OK	Number of words: You use 2 words in the URL. This meets the requirements.
>>	Number of characters: You use 14 characters in the URL but you should use more characters. Use at least 21 characters.

H1 Headline Texts

H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too.

Example: <h1>your very big headline text</h1>

Your Contents
No.	H1 Heading Text
1.	Certified Personal & Business Coach

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the H1 headline texts. This meets the requirements.
>>	Quantity: According to the contents of the analyzed web pages, you should remove the search term "business" from the H1 headline texts.
>>	Density: It seems to be better to remove the search term "business" from the H1 headline texts.
>	Quantity: You could use the search term "career" at least once in the H1 headline texts but this is optional.
>	Density: You could increase the keyword density for the search term "career" in the H1 headline texts but this is optional.
OK	Quantity: You use the search term "coach" once in the H1 headline texts. This meets the requirements.
>>	Density: The keyword density for the search term "coach" is 20.0%. This is too high in the H1 headline texts (it should be 4.3% at maximum). Consider adding more text.
OK	Number of words: You use 5 words in the H1 headline texts. This meets the requirements.
OK	Number of characters: You use 35 characters in the H1 headline texts. This meets the requirements.

H2 Headline Texts

H2 headline texts are the texts that are written between the <h2>...</h2> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too.

Example: <h2>your big headline text</h2>

Your Contents

[not used]

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	None of the examined web pages uses the <h2> tag so it doesn't seem to be important for a top ranking for the search term "business career coach" on Google.com.

Same Site Link Texts

Link texts are words and sentences that are used as links. Same site link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same site link texts into account.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same site link text "Contact information".

Your Contents
No.	Same Site Link Text	Link URL
1.	Personal	/personal-coaching.htm
2.	Couples/Family	/relationship-coaching.htm
3.	Divorce	/divorce-coaching.htm
4.	Business	/business-coaching.htm
5.	[empty]	/index.htm
6.	[empty]	/about.htm
7.	[empty]	/personal-coaching.htm
8.	[empty]	/testimonials.htm
9.	[empty]	/contact.htm
10.	[empty]	/resources.htm
11.	[empty]	/phpmyfaq/

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the same site link texts. This meets the requirements.
OK	Quantity: You use the search term "business" once in the same site link texts. This meets the requirements.
>>	Density: The keyword density for the search term "business" is 25.0%. This is too high in the same site link texts (it should be 1.0% at maximum). Consider adding more text.
>>	Quantity: You should use the search term "career" at least once in the same site link texts.
>>	Density: You don't use the search term "career" in the same site link texts but you should try to achieve a keyword density of at least 2.1% in the same site link texts.
>	Quantity: You could use the search term "coach" at least once in the same site link texts but this is optional.
>	Density: You could increase the keyword density for the search term "coach" in the same site link texts but this is optional.
>>	Number of words: You use 4 words in the same site link texts but you should use more words. Use at least 26 words.
>>	Number of characters: You use 37 characters in the same site link texts but you should use more characters. Use at least 155 characters.

Outbound Link Texts

Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts.

Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company".

Your Contents
No.	Outbound Link Text	Link URL
1.	YNot Web	http://www.ynotweb.com

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the outbound link texts. This meets the requirements.
OK	Quantity: You don't use the search term "business" in the outbound link texts. This meets the requirements.
OK	Quantity: You don't use the search term "career" in the outbound link texts. This meets the requirements.
>	Quantity: You could use the search term "coach" at least once in the outbound link texts but this is optional.
>	Density: You could increase the keyword density for the search term "coach" in the outbound link texts but this is optional.
OK	Number of words: You use 2 words in the outbound link texts. This meets the requirements.
OK	Number of characters: You use 8 characters in the outbound link texts. This meets the requirements.

Inbound Links

"Inbound links" are links on other web pages that point to your web page. Many search engines take the wording and the exact address of the inbound links into account when determining the ranking of your web site.

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
	General advice about inbound links: Many search engines think that your web page must be relevant for the search term "business career coach" if other web pages link to your page with "business career coach" in the link text. If many web pages link to your page with the link text "business career coach", then it's more likely that your web page will obtain a good ranking for the search term "business career coach".
	How inbound links to your site should look like: When you exchange links with other web sites, make sure that your important keywords are in the link texts. For example, if 20 other web sites link to your page with the HTML source 'Click here for <a href="http://www.davidwford.com/">business career coach</a>', then it's much more likely that you'll obtain a good ranking for the search term "business career coach" than if 100 web sites link to your page with '<a href="http://www.davidwford.com/">Click here for more information</a>.'
	If you're looking for an easy yet powerful way to find and manage reciprocal links, try the software program ARELIS ("http://www.Axandra.com/arelis").

Same Site Link URLs

Links connect one web page to another. Same site links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same site link URLs are relevant to Google.com.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same site link URL "contact.htm".

Your Contents
No.	Same Site Link URL	Link Text
1.	personal coaching [/personal-coaching.htm]	Personal
2.	relationship coaching [/relationship-coaching.htm]	Couples/Family
3.	divorce coaching [/divorce-coaching.htm]	Divorce
4.	business coaching [/business-coaching.htm]	Business
5.	index [/index.htm]	[empty]
6.	about [/about.htm]	[empty]
7.	personal coaching [/personal-coaching.htm]	[empty]
8.	testimonials [/testimonials.htm]	[empty]
9.	contact [/contact.htm]	[empty]
10.	resources [/resources.htm]	[empty]
11.	phpmyfaq [/phpmyfaq/]	[empty]

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the same site link URLs. This meets the requirements.
>>	Quantity: According to the contents of the analyzed web pages, you should remove the search term "business" from the same site link URLs.
>>	Density: It seems to be better to remove the search term "business" from the same site link URLs.
>	Quantity: You could use the search term "career" at least once in the same site link URLs but this is optional.
>	Density: You could increase the keyword density for the search term "career" in the same site link URLs but this is optional.
>	Quantity: You could use the search term "coach" at least once in the same site link URLs but this is optional.
>	Density: You could increase the keyword density for the search term "coach" in the same site link URLs but this is optional.
>>	Number of words: You use 16 words in the same site link URLs but you should use more words. Use at least 22 words.
>>	Number of characters: You use 134 characters in the same site link URLs but you should use more characters. Use at least 181 characters.

Outbound Link URLs

Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links

Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm".

Your Contents
No.	Outbound Link URL	Link Text
1.	www ynotweb [http://www.ynotweb.com]	YNot Web

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the outbound link URLs. This meets the requirements.
OK	Quantity: You don't use the search term "business" in the outbound link URLs. This meets the requirements.
OK	Quantity: You don't use the search term "career" in the outbound link URLs. This meets the requirements.
OK	Quantity: You don't use the search term "coach" in the outbound link URLs. This meets the requirements.
OK	Number of words: You use 2 words in the outbound link URLs. This meets the requirements.
OK	Number of characters: You use 11 characters in the outbound link URLs. This meets the requirements.

IMG ALT Attributes

The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings.

Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">

Your Contents
No.	Image Alt Attribute Text	Image File Name
1.	Home	images/home.gif
2.	About David	images/about.gif
3.	Coaching	images/coaching.gif
4.	Testimonials	images/testimonials.gif
5.	Contact Info	images/contact.gif
6.	Resources	images/resources.gif
7.	Dialog with David	images/dialog.gif
8.	David W. Ford: Empowerment Coaching	images/logo.gif
9.	David W. Ford Empowerment Coach	images/David1.jpg
10.		images/spacer.gif
11.	Bridging the Gap to Real Change	images/bridge.jpg

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Quantity: You don't use the search term "business career coach" in the IMG ALT attributes. This meets the requirements.
>	Quantity: You could use the search term "business" at least once in the IMG ALT attributes but this is optional.
>	Density: You could increase the keyword density for the search term "business" in the IMG ALT attributes but this is optional.
>>	Quantity: You should use the search term "career" at least once in the IMG ALT attributes.
>>	Density: You don't use the search term "career" in the IMG ALT attributes but you should try to achieve a keyword density of at least 3.3% in the IMG ALT attributes.
>	Quantity: You could use the search term "coach" more than once in the IMG ALT attributes but this is optional.
OK	Density: The keyword density for the search term "coach" is 3.7%. This meets the requirements in the IMG ALT attributes.
OK	Number of words: You use 27 words in the IMG ALT attributes. This meets the requirements.
OK	Number of characters: You use 171 characters in the IMG ALT attributes. This meets the requirements.

General Advice

This chapter examines the general search engine compatibility of your web page.

Do the following to improve the ranking for your web site on Google.com for the search term "business career coach"
OK	Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "http://www.davidwford.com/" contains 442 words which should be enough for the search engines.
>>	Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body text of the web page. The search term "professional coaching" of your Meta Keywords tag doesn't seem to be mentioned in the body text of your web page. You should either remove this search term from your Meta Keywords tag, or add the search term to the body text of your web page.
>>	Your web page uses the Meta Content-type tag twice. Search engines could regard it as a spamming attempt and might decide not index to your web site. You should remove the second Meta Content-type tag, even if it's embedded in an <iframe> tag.