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Copywriting and SEO
Getting the right message to the right audience.
Copywriting
Develop new material or work from your first draft... either way, I will help you attract ideal clients by communicating your dramatic difference. You CAN succeed using persuasion based on real needs – not hype.
Request a flat-fee project quote for your various needs, or select a sales letter package:
Quote by Project
Need content for a full website launch or a unique combination of services? (Slogan work, print materials, press release, web content, etc.) Here’s how we can engage:
- Book an appointment at least 48 hours in advance to discuss the scope of your project.
- Complete and return the questionnaire you will receive when you make your appointment. This in-depth review fully explores your project, your business and your audience.
- Review the written project quote you will receive following our call. If this is acceptable to you, it will serve as the scope of work for the engagement.
Sales Letters / Landing Pages
If you wish to create persuasive marketing that does not rely on fear or manipulation, you’ve come to the right place.
My fascination with how our minds work led me to certification as a clinical hypnotherapist, and to formulate Our 7 Subconscious Buying Needs that every successful promotion must satisfy.
I can’t promise to put your readers in a trance - but the right cadence, flow and layout of a great sales page comes close!
Learn more about these three options to explode your sales:
A Note on Fees
Revisions: All copywriting quotes include two rounds of revisions. Additional revisions or supplemental requests will be billed at the hourly rate of $125.
Retainer: All jobs require a 50% retainer prior to start, 25% upon delivery of the first draft for your review, and 25% within 5 days of completion.
Rush Fees: A rush fee of 25% of total project cost may be applied for jobs with deadlines of 48 hours or less, and 50% for jobs assigned on Friday and due by Monday.
Kill Fee: Please understand that writing is a service, not a product. If a project is killed during or after the copywriting stage, the writer is entitled to full payment for all effort invested up to that point.
Search Engine Optimization (SEO)
Gain more visibility with your prospective clients. Appearing in search results can put you in front of prospects who otherwise might not find you. It is extremely competitive online, but there are certain steps that can give your website an edge for more visibility on a local and regional level:
SEO Audit
What will it take for your site to rank in the Top 10 on Google?
Custom assessment and report: $295
Keyword Research
Discover the Exact Phrases Your Clients are Searching For
Comprehensive Keyword Research: $495
Local Search Submission
Put Your Business on the Map - Literally!
Local Search Submission
One location: $595; Each additional office: $400
Pay-Per-Click Management
Ad Campaigns for Immediate Visibility and Traffic
For businesses spending $2,000/month or more in PPC ads. Please contact me to discuss your needs.
Need more?
If you have other specific copywriting or SEO needs not outlined here, please don’t hesitate to contact me to discuss them. I have solid relationships that allow me to refer you to some of the most talented providers available.
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"I actually enjoy writing, but to convey a message about my business that captured both my personality and the content I wanted, I was lost.
Tom interviewed me and also drew from what I had tried to write on my own. He created copy that captured exactly what I wanted to convey. Hiring Tom saved me hours of time wasted, and gave me peace of mind I couldn't find any other way. I recommend him to anyone!
Sandra Cain, CPCC
One Giant Step
Coaching for Teams, Couples & Individuals
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"I worked with several writers and peers for almost three weeks to create a brochure draft, so I was sure I would only need Tom to review it and make minor changes.
Tom's brochure copy completely blew my expectations away. Even though he offers two rounds of revisions, a client will probably use one at most. He is more than marketing savvy. He goes beyond what you expect and really delivers value. He even suggested a website name that I plan to adopt and gave me tips on how to position my business in the market."
Ben Derebie
President
Accounting & Business Solutions, LLC
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"I use Sharp Editing for my newsletter, articles and most recently, the update of my website and on my forthcoming book… I've used other copywriters in the past, and they don't come anywhere close to Tom Bruein and how he’s helped me."
Dave Lindbeck
Business & Professional Coaching
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